Dau Funiture has been serving the St. Louis community with high quality home furnishings and superior service since 1894. Ferdinand Dau established the business with a foundation of craftsmanship and durability of products because those were the tenets of his trade, fine carpentry. Today Dau Furniture continues to provide the highest quality furniture from the finest manufacturers in the industry. Dau represents a wide variety of styles from contemporary to traditional, all with a common thread of quality construction.
Dau offers many products with custom options. They have become a hybrid of a furniture store and design showroom, offering many designer lines directly to the public. Dau has a talented design staff with years of experience. Every sales person is also a designer. A Dau Designer will help each customer in many different aspects of designing their room: furniture placement, color consultation, rugs, lighting, window treatments and more. Dau’s 11,000 square foot showroom has unlimited options and the Dau Designers help bring your dream home to life.
DAU IS BORN
In 1894, Ferdinand Dau opened the first Dau Furniture Company at 18th and Cass Ave in St. Louis, Missouri. At a time when St. Louis was booming as the 4th largest city in the United States, Ferdinand Dau entered the furniture business out of necessity and remained in it through talent and dedication.
Born in Brandenburg, Germany, Ferdinand immigrated to St. Louis. Upon arrival, he took a job as a carpenter building street cars for the St. Louis Car Company. But when the laborers went on a year-long strike, Ferdinand had to find another means to feed his family.
Thus, Ferdinand took his carpentry skills and applied them to building basic children’s furniture, small cabinets, and wall beds from scrap wood. By the time the strike ended, Ferdinand’s small furniture business was a success and he expanded by opening Dau Furniture Company at 18th and Cass Ave. Shortly thereafter he moved his growing business to 21st and Cass Ave.
As the Victorian Era came to a close a fresh air of furniture styles took hold in America. Architects like Frank Lloyd Write changed the way people thought about home design and in the world of furniture; the Stickley brothers radically altered the concepts of home furnishings. At his new location, Ferdinand Dau began buying furniture from other manufacturers and selling them at his store. It would still be many years before furniture stores took on the design qualities they have today, at this time Dau Furniture Company sold everything from cribs to vacuum cleaners, but the foundation was laid for a St. Louis furniture store that would last the test of time.
THE GREAT DEPRESSION
In 1916, Dau Furniture was looking to expand both its showroom space and the family presence in the business. In that year, a new store was opened on Cherokee Street which would remain a fixture in St. Louis until 1979. Also in that year, Frederick joined his father, Ferdinand, in the business. The company was growing and by 1920 another store was opened, this time on Easton Ave in Wellston. Amazingly, a fourth store was opened just 8 years later on Grand & St. Louis Ave.
The good times did not last forever and when the Great Depression hit, the stores at Grand Ave and Cass Ave were closed. The Great Depression devastated the nation but Dau Furniture would persevere and continue to grow as suburban expansion took hold of the Midwest.
World War II had come and gone and another generation was ready to join the family business. In 1947, Frederick’s son Robert joined Dau Home Furnishings working at the Wellston location. The company had a reputation for their financing options and business flourished as St. Louis spread into the rapidly growing suburbs.
By 1959 a new store was added at Grasso Plaza in Affton. The idea of home furnishings as fashion was beginning to take hold and Dau’s furniture offerings began to change to reflect this. Gone were the vacuum cleaners and appliances and in their place were pieces that reflected the new Colonial influence on furniture.With a new showroom on Watson Road opened in 1974, the company became a Pennsylvania House Gallery, featuring traditionally styled upholstery and wood.
The current chapter in Dau’s history begins in 1975 when Paul joined his father, Robert, in the business. The store changed its location one more time when it moved into its current location on Manchester Road in 1979. With 6500 square feet of showroom space, the store continued to be heavily influenced by Colonial and Traditional furniture styles. In 1988, Dau Furniture became the exclusive St. Louis Stickley dealer and was perfectly poised for the introduction of Stickley’s Mission collection. The company profile continued to evolve through the 90’s as once again the “fashion” of furniture became increasingly popular. The showroom has continue to diversify with the growth in popularity of personal style in home decore. Design has became a major focus of the company and the showroom evolved to show a number of styles and design points of view. Today, Dau Furniture offers the St. Louis community high quality furniture from a broad reach of styles. Customers can find everything from contemporary to traditional styles with many customizable options all at Dau.
Truly a family run business, Paul’s wife Theresa runs the office and the fifth generation is already making big impacts in the company’s landscape. Paul and Theresa’s daughter, Cara, heads up the service department and order entry. Paul and Theresa’s son, Ryan, wears many hats including managing the design staff as well as overseeing merchandising and marketing. The next chapter is set and waiting to unfold…
We work hard to make sure we find the best manufacturers to bring to the St. Louis Area. There are many options in the furniture industry but we are proud to partner with the highest quality manufacturers in the business. We make sure our partners have the same values that we hold to: Quality, Value, and Style.
Why We’re Different
We specialize in custom options and made-to-order furniture. We have great everyday valued prices. We only carry the highest quality furniture in construction and style. At Dau Furniture, you will find a showroom full of tradition, elegance, style and quality. We can make your house a home.
Not only do we have great designers that will help you pick the perfect look for your home, but we have a full time delivery staff and customer service team that help make your furniture buying experience the most enjoyable.
Our Mission and Approach
Since 1894, What Dau Promises, Dau Does. We are committed to continuously raising the bar on exceptional by providing the finest quality home furnishings, unparalleled customer service, inspiring design services and real value that lasts for generations.
We feel that buying furniture is a part of the life process that should be fun. We want to help you find quality furniture that you will love for a long time. We invite you in and listen to your wants and needs and make you feel at home. At Dau Furniture, you aren’t treated like a customer, you become part of our 120 year old family.
Service is Everything
We are continuously raising the bar on exceptional by providing unparalleled customer service. We go the extra mile to assure that our customers are satisfied with their purchase. We strive to resolve any service issues that may come up in a timely manner that exceeds our customers expectations. We don’t see problems; we see solutions.
Complimentary Design Service
Dau Furniture’s staff is full of professional designers with years of experience. Our designers can help you pull your entire look together. We offer complimentary in-home design service with a furniture purchase.